Q1. What kind of products are you launching?
Ans.: We are
launching Baby & Beauty Care Products for
children & women. Within this range we have
products like Ginni CUDDLES and Ginni
CLEA. Ginni CUDDLES are the 3 in 1 Baby
cleaning wipes, whereas Ginni CLEA are
the wet wipes for removing all types of make-up
even the water proof ones. We have more more
products in the beauty care category Like
Cosset that is ready to use face mask,
Magicia is exfoliating cleansing cloths,
Vigo is cleansing and calming wipes and
Swipe is the Bacteria free home cleaning
Q2. What is so unique about these products?
personal hygiene & beauty care wipes are highly
innovative & “first of its kind” in
India. These wipes are made from
revolutionary Non-Woven Spunlace Fabric.
Spunlace has unique qualities like
softness, water absorption, drapeability and
close similarity to cloth. These
qualities have earned spunlace material the most
preferred spot in numerous end use markets
including wipes, beauty care & medical bandages.
Q3. How they are different from similar products
available in the market?
The products available
in the market are made of paper and our wipes
made of spunlace are far more superior to paper
tissues. According to data available, the water
absorption capacity of spunlace is almost double
than a cloth, which makes them more useful
especially for Indian climatic conditions.
confident that our spunlace baby care & beauty
care wipes will set new standards & benchmark of
innovation, quality & performance in the
personal hygiene & beauty care market.
Q4. Will you import these products or produce in
Ans.: We will
manufacture these products in India.
Q5. From where you will source spunlace for your
Ans.: We are
setting up India’s first non-woven
spunlace project in Gujarat with an
investment of Rs.131 crores, which will be
operational in four to five months. Major part
of the production from this facility will be
exported, while the balance would be used to
manufacture converted products to be sold in the
kind of potential exists for these wipes in the
Indian market or have you done some kind of
market survey before launching these products?
launching these products, the leading research
agency KSA TECHNOPAK conducted market
survey for us & discovered that there is a huge
untapped potential for wipes in India. Spunlace
converted products like baby wipes,
cosmetic wipes, cleansing cloths, medical aids
like gauges & swabs are a big & growing
market world over. The unique qualities of
spunlace have made these products one of the
fastest growing segment in the skin care market,
while in India this still has to take-off as a
concept and we are sure that the concept in
itself is so strong that it will definitely find
a huge market in India.
Q7. What made you enter this market?
Ans.: Since we
are setting up India’s first spunlace project,
so we decided to take the first mover advantage
in the converted products category as well and it
is also the logical extension of our value
Q8. Do you plan to launch more
spunlace products in the future and what will so
special about those products?
We shall be
continously expanding our product basket and our
target is to take it to 12 products by the end
of 2006. Anti-Wrinkle Mask, Whitening
Mask, Eye Pad, Medical Gauges & Swabs
are next in the pipeline. All our products are
aimed at ensuring hygiene & beauty care with
Q9. What are your sales or
market share targets?
The company through
its newly set up consumer products division aims
to be a major player in the wipes business. Our
target is to garner atleast 50% share in the
wipes market, which is expcted to grow from Rs.
30 crores at present to Rs. 100 crores in the
next 3 years. Our targeted turnover is Rs. 50
crores by the end of third year.
Q10. Will Ginni Filament only market these
Ans.: To steer
our foray into spunlace wipes, we at Ginni
Filaments have set up a separate consumer
products division, which will be headed by Mr.
Shishir Jaipuria’s son Mr. Saket Jaipuria.
Q11.Why have you started your roll out from
started our roll-out from Chandigarh because
during the market research by KSA TECHNOPAK,
we found that after Delhi, Chandigarh is the
biggest market for cosmetics in North India.
The young people here are quite open to
trying out new things, when it comes to look &
feel good. With the launch of these products we
are bringing international trends to the Indian
market and I am sure that Ginni
will successfully create a new segment in the
personal hygiene & beauty care market of
chandigarh. Initially, our products will be
available at all the leading outlets in
Chandigarh. But in the due course of time we
shall be expanding our product range & presence
Q12. Since it’s a new concept in the Indian
market, how do you intend to popularize it?
advantage, which we enjoy with our innovative
range of products, is that we shall not be
competing with any product in the market as we
are entering a virgin territory, but the uphill
task of creating & expanding this market also
lies with us.
launch will be supplemented by highly aggressive
& innovative advertising & promotional
campaigns. All the campaigns will be aimed at
creating awareness about the product range,
their USPs & the advantages of spunlace
technology in particular. The company will
concentrate heavily on consumer education &
awareness through direct consumer programmes and
below the line promotional activities.
After Chandigarh, where & when will you launch
After the launch in Chandigarh, we will be
targeting major metros like Delhi, Mumbai,
Chennai, Bangalore, Hyderabad & Kolkata. By the
end of July, we will be present in all the
metros and by December, 2006 our products will
be available in top 30 cities across the